.png){kind=small}
What We Can Do Together
As a collaborative partner, I'm not about the 'one size fits all' approach. Instead, I'm all about understanding specific company needs and working closely with you to overcome marketing challenges and meeting your goals. With your company values in mind, we will work together to create strategies, ideas and tactics that will not just show short-term benefits, but long-term success.
Campaign Ideation + Management
With countless ecommerce companies emerging each day, it's increasingly difficult to stand out with campaigns, whether they be for a long-term brand focus or a short-term promotion. This is especially difficult during big moments like Black Friday, Holiday, Valentine's Day and more. That's where I come in, to help ideate something unique, develop a strategy that works and, if desired, assist in executing and managing that campaign for you.
Strategies + Audits
Sometimes, getting an outsider's perspective on what's going on in your business is important. If you have a specific channel (like paid media or email marketing) or if you want your full digital marketing funnel audited, I'm here to help. You can simply request an audit where everything is assessed and suggestions are made, or you can combine the two (which more clients opt for) to include a strategy based off the audit for a well-rounded approach.
Social Media Advertising
Let's be honest, it's rough out there. With social media advertising becoming ever crowded, it's hard to know how to make things work and justify spending on these channels. The good news? Social advertising is NOT dead. It's alive and well, you just need to have the right strategy and keep up to date on the trends. My aim is to help you understand the channels more so that eventually, your team can easily manage it themselves in the future.
Email + SMS Marketing
Retention is a beast with email and SMS marketing at the core. The race to grab attention through flashy subject lines and big promotions is very real, but is it essential? Having a strategy using personalization, organizing audiences, optimizing flows and sharing content that matters is what's more important and I'm here to help with every aspect. I can help with email and SMS audits, develop a strategy and even work with you on an ongoing basis creating a content calendar, copywriting, and executing the sends for these channels.
Copywriting
Writing has always been one of my favourite things to do. Throughout my career I've had vast experience writing blog posts, articles, press releases, email and SMS, website copy and everything in between. From projects like a website revamp where your business needs new copy featured all the way to ghost writing blog posts, I can help you... not ChatGPT (good for ideas, not writing!). With AI becoming more popular, it's important to still have that human side to your writing for your customers or clients.